Make an effective motivation strategy
It is optimal to build it individually, depending on the characteristics of a particular candidate: determine what is important to them in their work, what goals they set for themselves, what factors, in general, are decisive for them in cooperation with the employer. This will help you figure out how to put emphasis during the dialogue: someone will be motivated by challenging tasks to be solved within the position, someone is more focused on the possibility of career development, and for someone the most motivating factor will be the opportunity to gain new experience or work on a useful product.