An international product-based company with a 7-year track record of success, boasting a whopping 13 million users worldwide and an average app rating of 4.8, is looking for a Head of Performance Marketing!
The company is building an ecosystem of mobile applications catering to self-employed individuals and small businesses worldwide. The current lineup includes: Self-Employed Tracker and a dedicated app like Invoices Maker. Now the primary focus in Invoices Maker is to offer the best invoicing, improve our current versions and create web version of product.
We are looking for a Head of Performance Marketing, whose mission is expanding existing performance-based channels while conducting numerous experiments in marketing channels using a product-led approach. Experience with mobile applications and subscription monetization model is very important for this role.
Main requirements:
Lead position - performance marketing;
Hands on approach: you can setup complex campaigns, not just managing people;
Google Ads (Search & UAC) - successful experience with iOS, Android apps.
Meta - successful experience with apps;
Ability to see the whole picture - product, customers, not only acquisition channels;
Redefiner - not just trying to catch a KPI, but making strategic actions;
Web funnels;
Tracking performance of ASO manager.
We offer an opportunity to:
Work in an international product company;
Contribute to product development, make quick decisions and change processes;
Work from anywhere in the world;
Be on the same page with the team. We have a developed culture of team building - we often travel abroad or meet at online activities;
Visit courses and specialized conferences to expand knowledge, we will pay for it;
Work with a modern equipment, we provide MacBook and mobile devices for work.