Our client is looking for a Paid Social Manager to take full ownership of the company's paid social traffic in the US and EU markets: Meta, TikTok, and Reddit. This isn't about maintaining campaigns off a ready-made media plan - you'll decide where to allocate budget, which hypotheses to test, and which channels to grow, and you'll be accountable for new customer volume at a target CAC.
About the company:
Our client is an international e-commerce platform for gamers. The company has been on the market since 2017 and operates primarily in the US and Europe. The platform connects players who don't want to spend dozens of hours grinding with professional players willing to do it for them. It's classic e-commerce with clear unit economics.
Responsibilities:
- Fully own Meta Ads as the main channel
- Launch TikTok Ads from scratch
- Sort out tracking and structure for Reddit Ads
- Plan and allocate monthly budget across games, products, geos, and channels, and defend decisions to the head of the department
- Find advertising angles, write copy and creative briefs in English, and brief the design team and video production, including for UGC
- Build a systematic testing cycle
- Analyze results through GA4, Mixpanel, and internal analytics
Requirements:
- 3+ years in Paid Social, including at least one year independently managing budgets of $20,000+ per month
- Experience with B2C products in the US and/or EU markets, with ownership of new customer CAC
- Deep expertise in Meta Ads: campaign structure, optimization goals, learning phase, audiences and exclusions, attribution windows, Advantage+
- Full-cycle creative work: from finding an angle and writing a brief to analyzing test results and deciding on the next iteration
- Experience working with data beyond ad platform dashboards (GA4, Mixpanel, BI) and understanding the difference between platform-reported and cross-channel attribution
- Written English at B2 level or above
Nice to have:
- Experience in gaming, digital goods, or other verticals with advertising policy restrictions
- Experience with TikTok Ads and Reddit Ads in the US/EU
- Experience working with UGC creators and influencers
- AI tools for creatives and automation via advertising APIs
- Personal experience with MMO/ARPG games: World of Warcraft, Path of Exile, OSRS, Final Fantasy XIV
What the company offers:
- Compensation: $3,000 fixed per month + quarterly bonus of up to one month's salary based on OKR results
- Remote-first: work from anywhere in the world
- B2B contract. Payment in USD, EUR, RUB, or crypto
- 21 paid vacation days and 10 fully paid sick days
Send your CV on Telegram: @karinakava