Most AI startups today are looking for someone to sell the product. We're looking for someone to build a new sales model.
Not a department. Not a process. Not a playbook. A commercial function designed around AI from the ground up.
Not a department. Not a process. Not a playbook. A commercial function designed around AI from the ground up.
About the company:
Our client is building an AI-native platform for running companies.
The idea is simple: if AI is already changing how we write code, build products, and make decisions, why are companies still run on processes invented twenty years ago?
The team is building a product that becomes part of a business's daily work - helping preserve context, keep people in sync, and speed up decision-making.
The project is being created by serial entrepreneurs who previously built an international B2B SaaS company valued at over $1 billion. The founders share details about their previous business and the new product personally with candidates in later stages.
The idea is simple: if AI is already changing how we write code, build products, and make decisions, why are companies still run on processes invented twenty years ago?
The team is building a product that becomes part of a business's daily work - helping preserve context, keep people in sync, and speed up decision-making.
The project is being created by serial entrepreneurs who previously built an international B2B SaaS company valued at over $1 billion. The founders share details about their previous business and the new product personally with candidates in later stages.
Why has this role opened?
The company isn't looking for a VP of Sales yet. Nor is it looking for someone to manage an existing team. First, it needs to understand what a modern enterprise sale of an AI product should look like. That's exactly what the Founding Sales Lead will focus on.
What you'll build:
In the first months, your task won't be to hit a quarterly revenue plan. Instead, together with the founders, you'll search for a working GTM.
This means:
The company expects you to be not just a user of AI, but someone who knows how to build a commercial system around it.
This means:
- talking to the market and validating Product-Market Fit;
- personally closing the first enterprise clients;
- shaping the product's messaging and positioning;
- building an AI-first sales stack;
- choosing the CRM, AI tools, analytics, automation, and pipeline workflow;
- designing processes that can later scale together with the team.
The company expects you to be not just a user of AI, but someone who knows how to build a commercial system around it.
What matters:
We're looking for someone who has already sold complex B2B SaaS solutions to enterprise clients in the US or Europe.
You've worked on deals with ACV from $50k and engaged with CEOs, Founders, COOs, and other business leaders - not only technical teams.
You have hands-on experience integrating AI into sales, and you understand how automation is changing commercial processes.
Most importantly - you're excited to create something new. Not to improve an existing system, but to design it from scratch.
You've worked on deals with ACV from $50k and engaged with CEOs, Founders, COOs, and other business leaders - not only technical teams.
You have hands-on experience integrating AI into sales, and you understand how automation is changing commercial processes.
Most importantly - you're excited to create something new. Not to improve an existing system, but to design it from scratch.
How will results be measured?
For the first one or two quarters, success in this role is measured not by revenue volume. The main goal is to find a working sales model. So the KPIs will be built around the number of quality meetings, the speed of validating hypotheses, pipeline development, process quality, and the effectiveness of an AI-first GTM. Once the model proves itself, the focus will naturally shift to growing sales, hiring the team, and scaling the business.
What the company offers
The company offers an OTE of up to $180,000 (50/50 base and bonus), 0.5% equity, and a fully remote format. But the compensation isn't the main thing about this role. You'll have the chance to build the company's commercial function from the ground up: defining the GTM strategy yourself, choosing the tools, integrating AI into sales, validating hypotheses, experimenting with processes, and directly shaping how the entire sales function develops. There's no need to fit into existing rules here - you'll create them yourself.
If you're excited to join at the earliest stage of a strong AI product and build a sales system that becomes the foundation for scaling the company, let's talk.
If you're excited to join at the earliest stage of a strong AI product and build a sales system that becomes the foundation for scaling the company, let's talk.
Send your CV on Telegram: @karinakava