Job

Growth Marketing Lead (B2C SaaS)

All Сurrent Vacancies Leadership Marketing
Most marketing leaders are hired to scale channels. This role is about discovering them.
We're looking for someone who can answer one question over and over again: "Where should the company grow next?"
Not with opinions. Not with endless strategy decks. With fast experiments, clear thinking, and solid economics.

About the company:

Our client is a profitable, bootstrapped international group of SaaS companies developing subscription-based digital products used by millions of customers worldwide.

The company operates a portfolio of established consumer products while continuously launching new AI-powered solutions for the global market.

About the role:

You'll join the team responsible for the company's largest and most profitable business unit, where new growth opportunities are identified, validated, and scaled.

This is a highly autonomous role with direct influence on business growth. You'll work closely with product, engineering, design, and leadership teams to launch new acquisition channels, test hypotheses, and make data-driven decisions that shape the company's future.

What you'll do:

  • Identify and validate new customer acquisition opportunities.
  • Launch new marketing channels from scratch and evaluate their potential.
  • Design and run rapid experiments to test growth hypotheses.
  • Analyze performance using unit economics and make scaling decisions based on data.
  • Work cross-functionally with product, engineering, and design teams.
  • Use AI tools to accelerate research, execution, and decision-making.

You'll be a great fit if you:

  • have experience working with B2C subscription products;
  • have successfully launched new acquisition channels from scratch, not just optimized existing ones;
  • understand unit economics and are comfortable working with CAC, LTV, payback period, and contribution margin;
  • know how to quickly test ideas, analyze results, and determine whether a channel is worth scaling;
  • combine strategic thinking with a hands-on approach;
  • have experience across multiple acquisition channels, rather than specializing in only one;
  • actively leverage AI tools in your daily work;
  • have experience working with international markets (US market experience is a strong advantage).

What you'll get:

  • $100,000-120,000 gross per year, depending on experience.
  • Additional revenue share tied to the acquisition channels you successfully launch and scale.
  • Fully remote work from anywhere in the world with several hours of overlap with European time zones.
  • High level of ownership and fast decision-making.
  • Unlimited paid time off.
  • International team offsites and meetups.
  • Learning budget for courses, conferences, books, and software.
  • Health and wellbeing support.
  • A data-driven culture where experimentation is encouraged and ideas move quickly from hypothesis to execution.
If you're excited by building new growth engines rather than simply optimizing existing ones, we'd love to hear from you.
Send your CV on Telegram: @karinakava