About the company:
Our client is an AI-native fintech startup building EMI and payment infrastructure from the ground up for the European market.
The product is built for B2B merchants across the UK and EU - companies that need card and alternative payment methods, transparent onboarding, fast sandbox access, and clean integration without the legacy pain.
The company is already heading toward launch:
The team is now at the stage where it's critical to get the commercial function right from day one: define the first customer segments, validate channels, set up the sales process, and lay the foundation for scaling.
The product is built for B2B merchants across the UK and EU - companies that need card and alternative payment methods, transparent onboarding, fast sandbox access, and clean integration without the legacy pain.
The company is already heading toward launch:
- status: pre-launch;
- target launch: September 2026;
- licenses: Cyprus / CBC and UK / FCA;
- direct participation in international payment schemes;
- focus on European merchants and regulated markets.
The team is now at the stage where it's critical to get the commercial function right from day one: define the first customer segments, validate channels, set up the sales process, and lay the foundation for scaling.
About the role:
The Founding Sales Lead is the person who will help build the company's first sales / GTM function.
Early on, the role will sit very close to the CEO: together you'll dig into the market, shape the ICP, test acquisition channels, map out the customer journey, and turn those first deals into a clear, measurable process.
Early on, the role will sit very close to the CEO: together you'll dig into the market, shape the ICP, test acquisition channels, map out the customer journey, and turn those first deals into a clear, measurable process.
What you'll be doing:
- first B2B sales and testing go-to-market hypotheses;
- shaping the ICP, target lists, and approaches for different segments;
- building the customer journey: from first contact to onboarding and going live;
- CRM / sales stack, pipeline stages, follow-ups, and core metrics;
- laying the groundwork for the future sales team.
Who we're looking for:
B2B sales experience matters here, but systems thinking matters even more - the ability to see sales not just as deals, but as a process with metrics, control points, and built-in scalability.
What's important:
What's important:
- a grasp of outbound, referrals, events, and community / partner channels;
- the ability to work with ICP, funnel, CRM, and sales metrics;
- a hands-on approach and readiness to work at an early stage;
- fluent English;
- the ability to be a strong partner to the CEO: ramping up on context fast, proposing solutions, and making the case for priorities.
Setup and terms:
- Remote-first. Time zone: CET or close to it. All countries except RU and BY. Important: a residence permit (any country) is required - either already issued or in progress - for a contract with a Finnish company.
- Compensation: target salary $10,000–15,000 gross per month, open to discussion based on experience.
- Minimal bureaucracy. Direct work with the CEO. A chance to be one of the first people to build the company's commercial function.
Send your CV on Telegram: @karinakava